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4 Tips to Setting Up a Customer Account & Login
Businesses of all sizes and configurations struggle with the question on whether or not to include a customer account with login on their website. The following are some common questions with answers....
View ArticleMinding the Pay-Per-Click Gap
Author: Scott Thompson Mind the Gap. A phrase made famous by the London Underground. It’s used to warn passengers to be careful of the gap between the train door and the station platform when exiting...
View ArticleDo’s & Don’ts – Redesign Your Site for #1
Regardless of the size of your website, a redesign can be a big undertaking. There are many factors to consider when redesigning, but today I want to focus your attention on the number one person when...
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BO.LT – Making web teams more efficient
Author: Josh Slivken Getting content changed on your website can be a long, drawn-out process and become an absolute nightmare. It almost feels like a never-ending process. You’ve got different...
View ArticleAre You UNMARKETING?
Recently, I read an outstanding marketing book that is easily on par with the likes of well-known author, speaker and presenter Seth Godin. The book is entitled UNMARKETING: Stop Marketing. Start...
View Article9 Tips for Social Community Managers
This post was inspired by The Community Roundtable 2011 State of Community Management Report presented by The Social Customer 1. Get Support From The Top. Social Media is something that touches...
View ArticleAre We Forcing Customers to NOT BE LOYAL?
Whenever the words CUSTOMER LOYALTY are uttered, one tends to hear some consistent themes. ·Customers are not loyal due to poor customer service/experience. ·Price drives customers from one brand,...
View ArticleIs Social Media Ready to Become a Major Component of the Overall Marketing Mix
Author: Jason Sem If you asked this question to any digital native they would say that yes, social media is ready to not only ready to become a large part of the marketing mix, but become the major...
View ArticleOnline Reviews: 3 Sites That Benefit
I’m sure you’ve read how the opinion of family and friends has a dramatic impact on your decision making. In fact, according to Harris Interactive, 71% claim reviews from family members or friends...
View Article3 Ways to Max Your Message
I am amazed to see so many businesses and professionals routinely miss these easy opportunities to help their customers/prospects while maximizing their marketing for little or no added cost. I hope...
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